GTM Utility flowchart of tags, triggers and variables next to a table of GA4, Google Ads and Floodlight tag parameters

Visualize, audit and schedule your GTM container

GTM Utility is a Google Tag Manager audit and publishing tool for marketers and digital agencies. The GTM container visualizer maps tags, triggers and variables as a dependency flowchart and lists every parameter in GA4, Google Ads conversion and remarketing tags, and Floodlight tags, for the latest version or any active workspace. Audit your container, schedule publishing for the time you choose, and get automatic annotations in Google Analytics for every release.

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Audit Tag Manager and Schedule Publishing

GTM Utility audits a Tag Manager container, schedules its publishing and annotates Google Analytics

Schedule GTM publishing with automatic GA annotations

No more Friday-evening releases. Schedule GTM workspace publishing for the right moment, even when you’re offline, and get an automatic Google Analytics annotation for every release, so clients and analysts see exactly what has changed.

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Table of GA4, Google Ads and Floodlight tag parameters with their values, scope and component

Dimensions, metrics and parameters are pulled into one table

Easily find the location and values of all set parameters of Google Analytics, Google Ads and Floodlight. Easily copy to spreadsheet.

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Chart of variables, triggers and tags growing across GTM container versions

GTM container evolution graph

See how GTM container was evolving and growing in size. Get a count of used variables, triggers and tags at each version release.

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Flowchart of GTM variables, triggers and tags connected to Google Analytics tags

Make an advanced tracking setup understandable quicker

The flowchart visualizes the container setup. See how tracking works with all its connections between tags, triggers and variables in web and server containers.

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Unused GTM variable CONST - Ads Label with no connection to any tag in the flowchart

See all unused or paused components at a glance

Especially helpful for cleaning out unused variables, since the only quick way to see its references in GTM, is by going inside of each and every variable.

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Zoomed view of a Google Analytics Settings variable and the tags that reference it

Snapshot of a single node dependencies

More complex tracking setup may still have too much to view at. Zoom into references of the selected tag, trigger or variable. How many variables are involved into making a tag work and send correct data to the vendor?

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DOM Ready trigger fires an HTML tag that pushes a custom event, which triggers a GA4 tag

Custom event triggers pushed by HTML tags

Identify Tag-Trigger-Tag relationship. Provides an insight into which custom event triggers get fired by an event push into dataLayer from within HTML tags.

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What's New

From Gaps To Strengths - Better Signals for Smart Bidding

Google tag gateway, User-ID, enhanced conversions and Data Manager fix different measurement gaps. Discover Google Data Strength.

Bulk Delete Unused GTM Variables in Seconds

Delete every unused variable in a Google Tag Manager container from the interface itself in seconds. A short console script and no external tools.

GTM Plus - Chromium extension to boost GTM UI

GTM Plus is a Chromium extension for Google Tag Manager. Search and view any component without leaving the current view.

Audit your GTM container and publish it on schedule

Pick any workspace or version and see how tags, triggers and variables connect. Find every GA4, Google Ads and Floodlight parameter in one table, and check which agency and Ads account each conversion tag belongs to. Then schedule the publish and get an automatic Google Analytics annotation for the release. Visualizing is free.

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